Cleaning & Enhancement for UK Business data

Data quality and cleanliness is a must for any business that runs marketing campaigns.  As a business, having the ability to process and cleanse your records against a wide range of B2B suppression files allows you to get the maximum results from your direct marketing campaigns making them more cost effective.

Complexity

When you have a database of customers and your business isn’t in the data world its hard to keep up with maintaining your data and complying with new legislation and best practices that come in to play.  Marketing Data has the experience and abilities to enable us to cleanse, update and add to your database allowing you quality and more accurate data to market to.

The Service

Marketing Data process your data against a range of business suppression files for example MPS, CTPS and including the use of PAF validation  – accurately matching your database against the Royal Mail Post Office Address file ensures postcodes and addresses are up to date, we can flag up and remove details of deceased individuals and flag up change of address to increase the response and reduce the gone away rate, which will make your direct marketing campaigns more effective.

Company verification

Addresses rarely change but companies do unfortunately stop trading. We use trusted data   sources of over 3 million business records and will accurately match and validate your company records against these sources, for example Companies House, which incorporates every limited company in the UK.

Enhance your prospect/customer database is one of your most important assets. On average up to 30% of business databases that are not kept up to date become worthless, so we understand the importance of utilising, maintaining and developing this asset. Marketing Data enhancement enables your company’s current database to be enhanced with additional information. Building a more detailed picture of the present customer base will enable you to conduct a more in-depth analysis of your customers and target them more accurately. By gaining more knowledge about your current customers you can more easily find prospects in the same target group.

For more information or a quote please click here